A study done in 2018 found that the human attention span had dropped from 12 seconds in 2000 to eight seconds in 2018. The attention span for a goldfish is 9 seconds. It is no surprise that smart phones hit the market in 2000.
Every day we are bombarded with texts, tweets, ads, Facebook posts and emails. We have become addicted to this constant stream of information. As a result, focussing on one topic for very long has become a challenge. It is also a challenge for businesses trying to market a product.
So how do we capture people’s attention? By using images and visual storytelling which will capture people’s attention. The concept known as the “picture superiority effect” states that concepts presented with visuals or pictures are better learned and more easily and frequently recalled than those without. Words alone only have 10 percent recall, but adding a visual element increases retention of the content to 65 percent.