“Never use a long word where a short one will do”. (George Orwell)
Try to avoid overcomplicated language. By using overcomplicated language, you cloud your point.
Good writers use plain language to communicate simply and honestly.
Don’t try to sound smart. Focus on getting your message across.
Remember who your audience is and use words they will understand.
Finally, always remember another tip from George Orwell: “If it is possible to cut a word out, always cut it out.”